Overstating the truth, puffery and hype. You need to have a clear mind and a steady focus when you’re heading down the path of buying a franchise. Multitudes of voices, each with a self-serving agenda, are out there, coaxing you toward their franchise brand. Like Sirens, they beckon you. Beware.
There’s one question we get from existing business owners, “I want to franchise my business, how do I do that?” The answer is simple; have a business that is “Franchisable.” What do I mean by that? Here are 3 tips on how to build a franchise.
Simply put, it’s a way for business expansion that is an agreement between two parties. Typically, the one who owns the concept is the Franchisor. The party, who wants to buy in and help with the brand expansion by becoming an owner, is the Franchisee.