Actually, it’s someone like you. Today’s franchise buyer is a success-minded, well-educated individual who value their family and has a keen sense for business. More times than not, coming from a corporate background.
A long-term study conducted by the International Franchise Association shows that the typical franchise buyer has the following characteristics:
• Generally Between 35 and 55 Years of Age
• Management Experience at a Corporation
• Average Income of $80K to $150K
• Net Worth of $300K to $800K
• Majority Have IRA/401K Retirement Plans
• Men, Couples, Women in that order
• Most Have Not Previously Owned a Business
• Want to Build a Business That Will Allow Them to Retire
• Looking for On-going Marketing, Training and Support
