Snowstorms in Atlanta and the Southeast are Good for Small Businesses.
With the down pouring of flakes, cities like Atlanta in the Southeast seem to freeze-up. Consumers likely to go to the mall or run a few errands are deciding to stay safe and keep inside.
How does this effect the local business economy? Well, if you own a small, home-based franchise, it does not effect you at all. By eliminating the need for customers to travel to a location, home-based businesses have an advantage during stormy weather. They can continue normal business operations without sacrificing sales.
Additionally, with consumers stuck indoors during a snow storm, it gives them additional time to “surf-n-shop” the internet. Having a retail-based retail concept would capture this “captured” market.
Finally, if roads are unsafe for traveling, your home-based business can stay active. As the owner, you would not need to get out and travel. Unlike a route owner or delivery service.
For the home-based small business owner, during Snowstorms in Atlanta and the Southeast, the phrase that pays is, “Let it snow, let it snow, let it snow!”
